scaleable marketing support for host agenciesPowered by Paper Planes
A white-label marketing solution that helps your advisors show up consistently, attract better clients, and strengthen your brand at scale.
In-house marketing support for host agencies — without the in-house team.
As a host agency, your advisors’ visibility directly impacts your growth, reputation, and retention. You want them showing up professionally, attracting the right clients, and representing the brand well, without leaving them to figure it all out on their own.
Powered by Paper Planes is our white-label marketing service designed specifically for host agencies who want to offer high-quality marketing support to their advisors, without building a marketing department in-house.
We work behind the scenes as your marketing partner, providing the structure, tools, and guidance your advisors need to market themselves confidently and consistently — at scale.
Can you relate?As your network grows, so does the complexity of supporting advisors.
You may recognise some of this:
Advisors want help with marketing, but support is inconsistent or ad hoc
Branding across the network feels fragmented
Some advisors thrive, others struggle to show up at all
You want to raise standards without becoming the bottleneck
Building an internal marketing team feels expensive, slow or unrealistic
If you’re nodding to any of this - we’ve got your back.
Our Host Agency Marketing Support
Designed for agencies that want to support advisors at scale — without building an internal marketing department.
We step in as your behind-the-scenes marketing partner, giving your advisors access to consistent, high-quality marketing support while protecting your time, margins, and brand standards.
You can use us to deliver a full marketing solution across your agency or to support specific initiatives. We offer both one-off projects and ongoing retainers, depending on how you want to roll this out.
We operate as an extension of your team bringing senior-level strategy, hands-on delivery and continuity. Your advisors get support that feels professional and aligned, and you get a scalable system that works as your agency grows.
What we can deliver
We provide a structured marketing layer that sits behind your agency and supports advisors at different stages of growth.
This can include:
Plug-and-play social content aligned to your brand standards
Advisor websites, landing pages, and campaign pages
Brand and positioning guidance for advisors
Seasonal and campaign-based marketing support
Training and education to build advisor confidence
Templates, tools, and frameworks advisors can actually use
Everything is designed to be:
Easy for advisors to adopt
Consistent across your network
Flexible enough to grow with them
The value for your host agency
Powered by Paper Planes helps you:
Elevate how advisors show up across the board
Strengthen your brand presence at scale
Support advisor growth without adding internal pressure
Improve engagement and retention
Differentiate your agency in a competitive market
All without hiring, managing, or scaling an internal marketing team.
How it works
We work with you to design a marketing support model that fits your agency — not a one-size-fits-all solution.
That might include:
A core marketing offer available to all advisors
Optional upgrades for more established advisors
Network-wide campaigns rolled out at key moments
Ongoing training and support
We remain behind the scenes. Your advisors experience it as part of your agency.
Meet the Founders
Paper Planes was founded by Claire Moorhead and Georgia Oliver, combining senior-level brand, marketing, and operational expertise built inside global luxury, travel, and tech brands including Amazon, Expedia, Gucci, and Chanel.
We understand how agencies grow — through people, systems, and consistency — and how quickly things can unravel when there isn’t the right infrastructure to scale.
Our work sits where marketing delivery meets operational structure, helping host agencies support advisors with professional, consistent marketing without adding internal headcount or complexity.
We partner closely with agency owners who want their advisors to show up better, convert more confidently, and grow under a brand that feels considered, credible and well run.
Frequently Asked Questions
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Pricing is usually offered as a monthly partnership and is based on the size of your advisor network and the level of support required.
Rather than a one-size-fits-all package, we scope this with you to ensure the support is commercially viable, scalable, and aligned with your agency model.
To discuss pricing, please complete the enquiry form and we’ll be in touch.
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We work with you to design a white-label marketing solution that sits behind your agency.
Once live, we manage strategy, creation, and rollout behind the scenes, while advisors experience the support as part of your agency offering. You remain front-facing. We remain as invisible as you’d like us.
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Support is tailored to your agency but can include:
Plug-and-play social content
Brand-aligned templates
Advisor websites or landing pages
Campaigns and seasonal marketing
Training and guidance on how to show up consistently
We’ll help you decide what’s included as standard and what may sit as optional upgrades.
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No. The focus is consistency, not uniformity.
We create clear brand guardrails while allowing advisors to show up confidently and authentically, protecting the agency brand without stripping away individuality.
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Start by completing the enquiry form. You’ll hear back within 48 hours.
If it looks like a good fit, you’ll have a call with one of our founders and then receive a tailored proposal outlining next steps.
start the conversationInterested in working with us?
Whether you’re a brand seeking first-class brand, marketing, or operations support, or interested in joining our extended team, we’d love to start a conversation.